Alvar Pet the Most Trusted dog food in the Nordics
Trust isn’t built through advertising — it’s earned through results.
According to Trustpilot and Google reviews of dog food brands produced in the Nordics, dog owners consistently rank Alvar Pet the most trusted choices for their dogs. From sensitive stomachs to sustainability concerns, thousands of customers highlight the same things: real results, total transparency, and food that dogs genuinely love.
And once you look closer, it’s easy to understand why.
“Alvar is our trusted food” — What dog owners are saying
Before we talk about science or sustainability, let’s start with what matters most: real dogs and real experiences.
“Alvar is our trusted food. It feels grounded and reliable compared to multinational pet food brands. The origin of the food is clear, the ingredients are familiar, locally produced, and environmentally conscious.” - Nea, Finland Verified TrustPilot review
“My dog used to have serious stomach problems, but he’s doing incredibly well on Alvar’s food. He loves it. It’s also cheaper than his previous allergy food — there’s simply no reason to stop using Alvar.” Milja, Sweden, Verified TrustPilot review
“We’ve been buying Alvar food and treats for years for all four of our dogs — everything has been perfect. More pet food companies should work like Alvar, with both pets and the planet in mind.” Linda, Sweden, Verified TrustPilot review
“High-quality products, clear nutritional information, and flawless delivery. Everything just works.” Leena, Finland Verified TrustPilot review
These aren’t marketing claims — they’re independent customer reviews, and they reflect what we hear every day from dog owners across the Nordics.
Read what dog owners say about Alvar Pet
Nutrition done differently: Science with superpowers from nature
At Alvar Pet, nutrition starts with one simple belief: dogs have different needs — and their food should reflect that.
We develop needs-based dog nutrition, combining cutting-edge science with functional ingredients sourced from nature. The result is food designed to support long-term health, not just fill the bowl.
This approach is brought to life through our detailed nutritional compositions that define the health benefits of every recipe. Each formulation includes:
- Precisely balanced nutrients
- Carefully selected functional ingredients
- Vitamins and minerals in the right amounts
Whether your dog is picky, sensitive, slowing down with age, or bursting with puppy energy — there’s a composition designed specifically for them.
Meet Dr Alvar: Veterinary expertise at the core
Behind every recipe is Dr. Alvar herself.
Henna Söderholm, co-founder of Alvar Pet, veterinarian, and Head of Product Development, is the driving force behind our nutritional philosophy. With over a decade of experience in animal nutrition and a PhD in food safety, Henna brings rare expertise to every formulation.
This means our food isn’t just developed to sound good — it’s designed to work, backed by veterinary insight and rigorous safety standards.
Radical transparency & Nordic quality standards
Trust grows when nothing is hidden.
At Alvar Pet, quality control and transparency are non-negotiable:
- Every ingredient is tested for safety, traceability, and nutritional value
- No artificial flavorings
- No hidden chemicals
- No vague ingredient lists
What you see on the label is exactly what goes into your dog’s bowl.
We produce sustainably in the Nordics, use Nordic ingredients whenever possible, and take responsibility for our environmental footprint — because caring for dogs also means caring for their future.
Why Alvar Pet?
Because trust matters.
Because nutrition matters.
Because your dog deserves better.
That’s why Alvar Pet has become the most trusted dog food brand in the Nordics — and why thousands of dog owners choose us again and again
